Users see it as another reason to abandon the platform. YouTube marketers see this as a fantastic opportunity to compete with Spotify for the ad market share. This way advertisers can target the audio ads they buy. To keep this dubious initiative going, music on the world’s top streaming service will be categorized by genres and also compiled into playlists or collections. No wonder, according to the newest information, over half of all YouTube queries are music-related. 15-seconds long “sound plus picture” commercials were designed to reach those calmly listening to music or podcasts in the background. It’s just a matter of time when you’re going to come across one. While still in beta, YouTube audio ads are real. YouTube Ads 2021 That Drive You Mad YouTube audio ads: a new level of annoyance